In this episode of The Type Convo, I’m joined by the incredible Martina Flor—lettering artist, author, mentor, and someone who’s built a life and career through bold moves and quiet dedication. We talk about her journey from Buenos Aires to Berlin, how she found her voice in lettering, and what success really means after 15 years in the industry.
Martina opens up about the power of side projects, the beauty of sharing your work (before it’s perfect), and why asking for help might be the smartest thing you do for your business. We also dive into her two must-read books:
✨ The Golden Secrets of Lettering – your go-to guide for mastering letterforms.
✨ Make it! The Workbook – for turning your creative skills into a thriving business.
If you’re dreaming of doing what you love—and making it last—this one’s for you.
🎙 Listen now, and check out more of Martina’s work and projects at martinaflor.com.