Hey everyone, and welcome back to another episode of Monday Break(Through).
So, I finally launched my website last week! Not The Type Convo website — the Type Foundry website. And honestly, I couldn’t be more proud of myself. I know it sounds a little cliché, but I’m so excited. Not because I spent a year working on it or because it looks super cool — but because I actually launched it before it was finished.
Don’t get me wrong — I launched it when the main sections were ready. But not everything I wanted to upload or have there was finished. I had the basics: homepage, shop, font tester, licenses and legal pages. I didn’t even have all the products uploaded yet. But I knew it was time to go live — because if I didn’t, it would probably take me another year of perfecting, adjusting every little spacing and image… and who knows what else.
So I launched it. And because of that, I’m proud. I actually listened to myself and launched it before it was perfect.
And you know what? I kept working on it afterward. Over the weekend, I uploaded more products, added a freebie section, updated my emails to fit the new branding… and I’ll keep improving it for years to come. There probably won’t be a single week where I’m not tweaking something — rearranging products, changing images, fixing small things. But getting it out there — even before it was “perfect” — is what really matters.
I’ve been caught between two approaches my whole life: waiting for perfection before launching, or putting things out there and improving along the way. And honestly, the second approach has always been better.
I know so many people who keep working and working on their projects but never launch. They never put their work out there. And truthfully, we don’t get better just by working on our own. We get better by sharing, by listening, by collaborating.
With the website, I listened to my husband, my friends Elliot and Victor, and so many others. They all gave me amazing advice. And beyond that, you learn by watching — the visits, the downloads, the analytics. Not by listening to trolls, but by observing real feedback and making improvements.
I’ve read about this everywhere. Many of my podcast guests said the same thing: Just launch it. Put yourself out there. Improve along the way.
Because if you wait for something to be perfect, you might actually go down a path that doesn’t even serve your real purpose. You might waste time polishing something that won’t even end up mattering.
And honestly? My sales improved in just the first four days after launching. It’s not enough time to measure anything properly, but compared to the same four days in the previous weeks, I had more sales — with a website that’s still imperfect. It has some mobile spacing issues. It has unfinished parts. There are still many improvements I’ll make. But the important thing is: it’s working now.
And that’s how it should be for your work, too — whether you’re freelancing, building a side project, whatever.
I launched this podcast without equipment. The first episode was literally an Instagram Live I repurposed. I had no mic, no editing skills, no idea about podcast platforms. But I just jumped in. And because I did, I got to talk to some of the most amazing people and learned so much from them.
The point is: don’t wait for perfect.
If you’re working on a portfolio, know that even a year from now, it still won’t feel “perfect.” There will always be something to fix, change, improve. And if you keep waiting, you might never launch.
This weekend, I realized that two of my most successful projects — my design agency and the Type Foundry — were born completely by chance. When I moved to Spain, I didn’t plan to create a foundry. I was planning to build website templates! But I started experimenting, publishing fonts, and it worked. Six or seven years later, here I am — doing fonts exclusively.
The same thing happened with my agency. I started just to get some experience so I could get hired somewhere. Years later, I was running a 15-person agency. No master plan — just putting work out there and adapting.
So please:
Publish your work.
Share your side projects.
Make yourself visible.
Because if you wait a year for perfection, you’re invisible for a year — no matter how perfect the work is.
Publish. Listen to feedback. Improve. Be brave enough to show up even when it’s messy. That’s where the real growth happens.
Thanks so much for listening today. I hope you got something out of it — at least a little bit of the satisfaction that comes from being brave enough to launch something imperfect.
I’ll see you here next week. Until then:
Stay creative. Stay curious. Keep going.